Polly Foreman, Author at Plant Based News https://plantbasednews.org/author/polly-foreman/ Changing the conversation Fri, 16 May 2025 11:05:52 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.4 https://plantbasednews.org/app/uploads/2020/10/cropped-pbnlogo-150x150.png Polly Foreman, Author at Plant Based News https://plantbasednews.org/author/polly-foreman/ 32 32 ‘Vegan McDonald’s’ Mr Charlie’s Announces Major Expansion https://plantbasednews.org/lifestyle/food/vegan-mcdonalds-mr-charlies-expansion/ https://plantbasednews.org/lifestyle/food/vegan-mcdonalds-mr-charlies-expansion/#respond Fri, 16 May 2025 11:00:00 +0000 https://plantbasednews.org/?p=355908 Mr Charlie's is opening in another US state

This article was written by Polly Foreman on the PBN Website.

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Mr Charlie’s, the wildly popular fast-food restaurant chain dubbed the “vegan McDonald’s,” has announced a major expansion in the US

The eatery will be opening 18 new branches across Arizona. The first, in Scottsdale, is set to start welcoming customers later this year. Access Capital Group area developer Patrick Lam, who is overseeing the expansion, described the upcoming restaurants as “hubs of community, second chances, and delicious food.” 

“As an Arizonan, I’m proud to help redefine what fast food looks like in the state,” he added. 

Mr Charlie’s opened its first restaurant in Los Angeles in 2022. It was an immediate hit with customers, and has been widely compared to McDonald’s due to its similar branding and inclusion of a “Frowny Meal” on the menu. Like its meat-based counterpart, Mr Charlie’s specializes in burgers, fries, and nuggets – but everything is plant-based. 

Read more: Fast Food Chains Prominent In Areas By Schools, Analysis Finds

Mr Charlie’s social impact

The outside of vegan-friendly fast food restaurant Mr Charlie's
Barry King / Alamy Stock Photo Mr Charlie’s pays above minimum wage and hires homeless and formerly incarcerated people

The restaurant has been widely praised for its charitable work, as well as its food. It has a longstanding partnership with LA’s Dream Center, which helps homeless and formerly incarcerated people find jobs. It has hired a number of people from the organization, and pays above minimum wage. 

“We don’t just hire staff – we provide second chances for people who have been overlooked by a broken system,” Mr Charlie’s states on its website. “Our restaurants are built on love and inclusivity, creating spaces where everyone feels welcome. We’ve built our reputation on this foundation, helping to rebuild lives, one meal at a time.”

Mr Charlie’s opened a second branch in San Francisco one year after opening. It then expanded into Sydney, Australia. The 18 new Arizona restaurants represent its biggest expansion yet. 

“Mr. Charlie’s has already proven that purpose and profitability can go hand-in-hand in the QSR (Quick Service Restaurant) space,” said Mr Charlie’s president Adam Wilks in a statement. “With our Arizona expansion and future growth plans, we aim to continue combining delicious plant-based options with meaningful social impact.”

Read more: The Surprising Strategy Behind Slutty Vegan’s $100 Million Success

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Rude Health Launches ‘Category First’ Organic Iced Coffee https://plantbasednews.org/lifestyle/food/rude-health-organic-iced-coffee/ https://plantbasednews.org/lifestyle/food/rude-health-organic-iced-coffee/#respond Wed, 07 May 2025 14:00:00 +0000 https://plantbasednews.org/?p=355058 The coffee drinks are free from artificial additives, sweeteners, and added sugar

This article was written by Polly Foreman on the PBN Website.

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Rude Health has just launched what’s thought to be a first-of-its-kind dairy-free iced coffee range in the UK.

The range comes in two flavors: Oat Latte Iced Coffee and Mocha Iced Coffee. The former combines Rude Health oat milk with cold-brew coffee, while the latter uses cacao and coconut milk. According to the brand, these are the first ready-to-drink iced coffee products that are organic and free from sugar, artificial thickeners, and sweeteners.

The drinks are intended to be kept in the fridge and poured over ice for a barista-style iced coffee experience.

“[Iced coffees] have been increasingly popular in summer and winter, so we saw an opportunity to make them available to a bigger audience,” said Rude Health country manager Sam Maguire in a statement.

Read more: Ella Mills Unveils Rebrand For Natural Food Brand Plants

The growing dairy-free market

Three cartons of Rude Health iced coffee
Rude Health The drinks are available to buy now

Dairy-free drinks are big business in the UK, with 48 percent of adults regularly consuming plant-based milk.

While dairy remains popular, alternatives have become increasingly mainstream in recent years – particularly soy, almond, and oat varieties.

Earlier this year, it was reported that oat milk had overtaken the other two to become the most popular dairy-free drink in the UK. Half a million liters are sold each day in the country, and it makes up around 40 percent of the market volume.

Rude Health is one of a number of companies incorporating dairy-free milk into ready-made coffee drinks. Brands like Califia Farms, Starbucks, and Huel all offer similar products.

The Rude Health Oat Latte Iced Coffee and Mocha Iced Coffee are available to buy from Waitrose and Ocado now, with an RRP of £3.75 for 750ml.

Read more: The Tofoo Co Launches Two New Products For Summer

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Ella Mills Unveils Rebrand For Natural Food Brand Plants https://plantbasednews.org/lifestyle/food/ella-mills-rebrand-plants/ https://plantbasednews.org/lifestyle/food/ella-mills-rebrand-plants/#respond Tue, 06 May 2025 16:00:00 +0000 https://plantbasednews.org/?p=354885 Plants' packaging has been revamped to emphasize its wholesome ingredients

This article was written by Polly Foreman on the PBN Website.

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Ella Mills, the founder of Deliciously Ella, has announced a rebrand for her food brand, Plants.

Plants offers a number of vegan products, including veggie burgers, dhals, and chilis. The rebrand comes from agencies Sonder & Tell and Belief Machines, with an aim to leave behind “clichéd plant-based visuals” and instead focus on emphasizing Plants’ natural and less-processed ingredients. Each new pack features these in large lettering on the front.

To create the designs, Belief Machines said it looked to evolving trends in the plant-based category, which increasingly favor natural proteins like beans and legumes. The new designs align with Plants’ move to distance itself from the “ultra-processed” plant-based label.

The Rise of Plants

Plant-based entrepreneur Ella Mills in front of a blue background
PA Images / Alamy Stock Photo Ella Mills founded Plants in 2022

Plants was established in 2022 to offer easy-to-make, nutritious meals for health-conscious consumers. It was previously connected to the Deliciously Ella brand, but it has been standalone since the latter was sold to The Hero Group last year.

It’s been a big year for Ella Mills, who acquired the AllPlants brand in February with a view to combine it with Plants. “We will bring together Plants and Allplants to create something truly special – a new, natural, plant-based powerhouse,” Mills said in a statement at the time. “We have long admired the Allplants brand, and the name has remarkable consumer awareness across the UK.”

The newly rebranded Plants products are available to buy from Waitrose and Ocado now.

This article was written by Polly Foreman on the PBN Website.

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The Tofoo Co Launches Two New Products For Summer https://plantbasednews.org/lifestyle/food/the-tofoo-co-two-new-products-summer/ https://plantbasednews.org/lifestyle/food/the-tofoo-co-two-new-products-summer/#respond Sun, 27 Apr 2025 10:32:10 +0000 https://plantbasednews.org/?p=354220 The Tofoo Co is experiencing significant growth

This article was written by Polly Foreman on the PBN Website.

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The Tofoo Co, the UK’s number one tofu brand, has announced two new product launches: a Thai Burger and Southern Fried Pieces.

Joining the brand’s summer line-up, the Thai Burger combines spiced tofu with vegetables and is designed as a plant-based option for barbecues. The Southern Fried Pieces feature two tofu fillets coated in a crispy southern-style crumb. They follow the launch of Tofoo Katsu in 2024 and are intended to be used in wraps, burgers, or served with chips and slaw.

The Thai Burger will launch in Waitrose stores with a recommended retail price of £3, while the Southern Fried Pieces will be available in Tesco for £3.

Read more: THIS Launches High-Protein ‘Superfood’ Line

The rise of The Tofoo Co

A Tofoo Burger from The Tofoo Co
The Tofoo Co The new burger is intended for summer BBQs

The Tofoo Co is the UK’s number two meat-free brand, and it’s rapidly rising in popularity. Last year, the company told Plant Based News that it had experienced a “year of momentous growth.”

Growth investor Comitis Capital acquired The Tofoo Co in August 2024, and it subsequently launched new products including the Veggie Balls, Tofu Dippers, and Sweet Chilli Cubes. The Tofoo Co now holds a 55 percent share of the UK tofu category. Its popularity is partly attributed to rapidly growing demand for “natural” plant-based alternatives, with the British public increasingly seeking these out over ultra-processed vegan meat.

“The Tofoo Co is the only top 5 brand to grow in January (+9.9% value and 8.8% kg volume YoY2), and we continue to defy the slump seen elsewhere in the category by extending our range of Tofoo products, enticing new users to try tofu for the first time,” said The Tofoo Co managing director David Knibbs in a statement.

Read more: Happiee Launches Easy-Cook Lion’s Mane Mushroom In ‘UK first’

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Minor Figures Unveils ‘Category First’ Flavored Oat Drink https://plantbasednews.org/lifestyle/food/minor-figures-flavored-oat-drink/ https://plantbasednews.org/lifestyle/food/minor-figures-flavored-oat-drink/#respond Fri, 25 Apr 2025 08:00:00 +0000 https://plantbasednews.org/?p=353978 Minor Figures has released four new flavors of oat drink

This article was written by Polly Foreman on the PBN Website.

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UK-based plant-based drink company Minor Figures has launched a new line of colorful and flavored oat drinks in what’s thought to be category first.

The Hyper Oat includes four flavors – Berry, Matcha, Turmeric, and Mango – each with their own formula and nutrition profile.

Berry combines protein, calcium, and L-carnitine, aiming to support muscle function and maintenance. Matcha is enriched with pantothenic acid and zinc, nutrients known to contribute to normal energy-yielding metabolism and cognitive function. Turmeric incorporates baobab, vitamin D, and lactobacillus, targeting immune system support and gut health. Mango includes vitamin B12 and riboflavin, both of which play roles in reducing tiredness and supporting energy metabolism.​

According to Minor Figures, the Hyper Oat drinks can be poured over cereal, blended into smoothies, or drunk directly. The Berry and Mango flavors are currently available in Waitrose stores across the UK, with a recommended retail price of £3 per 750ml carton. A broader rollout, including availability on Amazon, Ocado, and through independent retailers, is planned for May.

Read more: THIS Launches High-Protein ‘Superfood’ Line

The rise of Minor Figures

A carton of oat milk from Minor Figures
Minor Figures Minor Figures is well-known for its oat milk

Founded in East London in 2014, Minor Figures has established itself as a leading name in plant-based beverages. It’s particularly known for its barista-style oat milk, which is used in a number of independent coffee shops. The company also previously introduced the world’s first shelf-stable cold brew and powdered oat milk. Today, Minor Figures products are available in over 50 countries.

To support the launch of Hyper Oat, Minor Figures has partnered with London eyewear brand Cubitts to release a limited-edition range of sunglasses. Each pair corresponds to a flavor from the new drink collection, featuring liquid-filled arms and color-matched lenses.

Read more: Happiee Launches Easy-Cook Lion’s Mane Mushroom In ‘UK first’

This article was written by Polly Foreman on the PBN Website.

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THIS Launches High-Protein ‘Superfood’ Line https://plantbasednews.org/lifestyle/food/this-high-protein-superfood/ https://plantbasednews.org/lifestyle/food/this-high-protein-superfood/#respond Wed, 23 Apr 2025 15:58:43 +0000 https://plantbasednews.org/?p=353897 The veggie-packed products come amid growing demand for less-processed alternatives to meat

This article was written by Polly Foreman on the PBN Website.

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THIS has announced the launch of a brand-new line based on nutritious, plant-based ingredients.

The UK-based vegan meat brand is known for its alternatives to sausages, burgers, and nuggets, but its new products come amid growing demand for more “natural” plant-based options. The Super Superfoods range features two products, Super Block and Marinated Pieces, both made with whole-food ingredients.

“We have created a whole new plant-based protein and texture using nothing but natural ingredients – it’s like discovering a new superpower,” said THIS CEO Mark Cuddigan. “We think that’s pretty super…so much so, we named it twice! The plant-based category is evolving, and THIS is Super Superfood offers consumers something new – a product and format that is high in protein and also delivers a delicious, versatile, and nutritious option.”

The Super Block is made with fava beans, shiitake mushrooms, spinach, and seeds. It contains 18g of protein per 100g and also provides Omega-3 and iron. The Marinated Pieces are made with the same whole-food ingredients, infused with a lemon and herb marinade.

Read more: Happiee Launches Easy-Cook Lion’s Mane Mushroom In ‘UK first’

THIS heads in a new direction

THIS superfood products in a saucepan
THIS The Super Superfood line is high in protein and fiber

While THIS’ vegan meat products will still be widely available on supermarket shelves, this new launch marks a shift away from its sole focus on alternatives that are sometimes considered “ultra-processed.”

THIS plans to add more items to its Super Superfood line later this year, in a bid to give consumers “more options” when it comes to purchasing meat-free foods.

“THIS isn’t going anywhere… We’re just growing,” said Cuddigan. “We still make the best plant-based meat alternatives, but now we’re giving consumers more options. The future for the plant-based category is about creating something for everyone, whether you’re a meat-lover, flexitarian, or fully plant-based. So whether you want meat-like texture or whole-food protein, we’ve got you covered.”

Both products will launch in Tesco stores nationwide on April 28. Waitrose will stock them from April 30, followed by Sainsbury’s in May. The Super Block will also be available in Asda in May. Both products are priced at £3.95.

Read more: Tiba Tempeh Launches New Smoky Block As Distribution Expands

This article was written by Polly Foreman on the PBN Website.

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Happiee Launches Easy-Cook Lion’s Mane Mushroom In ‘UK first’ https://plantbasednews.org/lifestyle/food/happiee-launches-lions-mane-mushroom/ https://plantbasednews.org/lifestyle/food/happiee-launches-lions-mane-mushroom/#respond Wed, 23 Apr 2025 12:56:46 +0000 https://plantbasednews.org/?p=353835 Lion's mane mushrooms are becoming more and more mainstream in the UK

This article was written by Polly Foreman on the PBN Website.

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Plant-based brand Happiee has launched what is thought to be the UK’s first ready-to-cook lion’s mane mushroom product.

Available in Original and Teriyaki flavors, each 180g pack contains pre-marinated mushroom pieces designed to offer a consistent flavor and texture. Lion’s mane mushrooms have rapidly grown in popularity on social media due to their versatility, possible health benefits, and use as a natural alternative to meat. They can be difficult to find and prepare, but this new product aims to make them more accessible to consumers.

The launch comes in response to growing demand for whole-food plant-based options. According to Happiee, 45 percent of UK consumers prefer more natural vegan alternatives over processed plant-based options like burgers and sausages.

A noodle dish featuring Happiee easy-cook Lion's Mane Mushrooms
Happiee The mushrooms can be used as an alternative to meat

The product is positioned as an alternative to chicken, beef, and plant-based meats. It contains 4.1g of protein, 2.8g of fiber, and 0.9g of sugar per 100g. It’s also free from major allergens such as soy. The new range is rolling out in 240 Sainsbury’s stores nationwide at an RRP of £4 per pack.

Read more: Tiba Tempeh Launches New Smoky Block As Distribution Expands

What is Happiee?

Happiee was founded in 2022 as part of Growthwell Foods, a Singapore-based food company. The company specializes in plant-based seafood, and it launched in the UK in August 2023 with the country’s first vegan shrimp alternative.

The brand’s current UK range includes Breaded and Plain Shrimpiee, Calamariee rings, and Squidiee rings. Its lion’s mane range is the latest addition, drawing on the mushroom’s popularity in Asian cuisine, where it is widely used in a variety of dishes for its savory flavor.

Happiee is supporting the launch with on-pack QR codes offering meal ideas and educational content, aiming to increase consumer confidence in cooking with mushrooms.

Read more: You Can Now Buy Lion’s Mane Mushrooms In UK Supermarkets

This article was written by Polly Foreman on the PBN Website.

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Lewis Hamilton’s Neat Burger Shuts All UK Locations https://plantbasednews.org/news/economics/lewis-hamilton-neat-burger-uk-locations/ https://plantbasednews.org/news/economics/lewis-hamilton-neat-burger-uk-locations/#respond Tue, 22 Apr 2025 10:59:01 +0000 https://plantbasednews.org/?p=353631 Neat Burger is closing its doors in the UK

This article was written by Polly Foreman on the PBN Website.

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Neat Burger, the vegan restaurant chain spearheaded by Lewis Hamilton, is set to permanently close its UK locations.

The closures will affect the two remaining restaurants in the UK, which are located in Camden and Wembley in London. As reported by The Sun, 150 jobs will be affected. Neat Burger previously operated in over a dozen locations in various countries, but it now only has two branches remaining in Milan.

“We have no further comment at this time, other than to confirm that the business has taken the difficult decision to close its UK restaurants,” a spokesperson said in a statement.

Neat Burger had been widely praised for its food since launching in 2019. The chain is known for specializing in plant-based alternatives to popular fast food items like nuggets and burgers. In early 2024, it announced it would be prioritizing “healthier” fast food options, like salads and sandwiches.

Read more: Vegan Restaurant Unity Diner To Return

Neat Burger’s financial issues

A branch of vegan burger chain Neat Burger, which has just closed its UK locations
Abaca Press / Alamy Stock Photo There are just two Neat Burger locations remaining

The chain has experienced some highly publicized financial difficulties in recent months, attributed to decreased footfall due to changing work patterns and rising operational costs. The new wave of closures comes 18 months after Neat Burger shut down four of its previous eight London locations, following a 140 percent rise in losses.

Neat Burger is one of a number of plant-based restaurant closures to attract media attention in recent months – but such closures are by no means limited to vegan eateries. The hospitality industry has been struggling across the board amid rising costs and shifting consumer habits.

This article was amended on April 23, 2025, to remove mention that Neat Burger is still operating in New York City. Neat Burger has shut down its New York City branch.

Read more: Lewis Hamilton’s Dog Is ‘Like A Puppy Again’ On Plant-Based Diet

This article was written by Polly Foreman on the PBN Website.

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Nush Unveils Vegan Yogurt With 23g Protein Per Pot https://plantbasednews.org/lifestyle/food/nush-vegan-yogurt-high-protein/ https://plantbasednews.org/lifestyle/food/nush-vegan-yogurt-high-protein/#respond Wed, 16 Apr 2025 11:04:08 +0000 https://plantbasednews.org/?p=353355 Nush’s yogurts are free from both dairy and soy

This article was written by Polly Foreman on the PBN Website.

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Nush has relaunched its almond milk-based yogurt range with a brand-new, higher-protein recipe.

The protein content of each yogurt pot ranges from 16g to 23g per 350g. All are free from both dairy and soy, and are suitable for vegans. The yogurts come in six flavors: strawberry, raspberry, blueberry, vanilla fudge (a brand-new addition), and natural.

The natural flavor packs the highest protein content, while raspberry contains the lowest. All yogurt pots are now available to buy from Sainsbury’s, Waitrose, Ocado, Marks & Spencer, Planet Organic, Whole Foods Market, and select independent health stores. They are priced at £3.25 for a 350g pot and £1.90 for a 120g pot.

Read more: Tiba Tempeh Launches New Smoky Block As Distribution Expands

The UK’s ‘first-ever’ high-protein, soy-free yogurt?

Nush foudner Bethany Eaton
Nush Former police officer Bethany Eaton founded Nush in 2016

Nush Foods is a UK-based dairy-free brand founded in 2016 by former London police officers Bethany and Paul Eaton. Motivated by Bethany’s personal health journey and her background in nutrition, the couple set out to create a plant-based yogurt alternative that matched the taste and texture of traditional dairy products. They began by crafting almond milk yogurts in their kitchen, eventually launching Nush as the UK’s first producer of nut milk yogurts.

The new range is believed to be the first high-protein, soy-free vegan yogurt available in the UK. The products are said to be creamier, tastier, and more nutritious than previous versions.

Read more: You Can Now Buy Lion’s Mane Mushrooms In UK Supermarkets

This article was written by Polly Foreman on the PBN Website.

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Just Egg Is Coming To The UK And EU https://plantbasednews.org/news/economics/just-egg-is-coming-to-the-uk-and-eu/ https://plantbasednews.org/news/economics/just-egg-is-coming-to-the-uk-and-eu/#respond Tue, 15 Apr 2025 08:08:33 +0000 https://plantbasednews.org/?p=353159 The hugely popular US egg alternative will arrive in Europe very soon

This article was written by Polly Foreman on the PBN Website.

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The “number one” plant-based egg in America will soon be arriving in Europe amid growing demand for vegan alternatives on the continent.

UK-based company Vegan Food Group (VFG) has collaborated with San Francisco food tech brand Eat Just to secure exclusive European rights to its flagship product, Just Egg. The product, which is currently seeing skyrocketing sales in the US, will be manufactured at VFG’s site in Lüneburg, Germany, later this year. VFG, which also owns Meatless Farm, VFC, Tofutown, and Clive’s Purely Plants, will be investing £11.5M (USD $15.2M) into manufacturing and distributing Just Egg.

VFG chairman Matthew Glover said he was “thrilled” to be bringing this “game-changing” product to the UK and EU for the first time. “This partnership is a huge leap forward in transforming plant-based food across Europe,” he added. “Welcome to the future of eggs. No chickens required.”

Read more: Tiba Tempeh Launches New Smoky Block As Distribution Expands

What is Just Egg?

A packet of JUST Egg next to some vegan scrambled egg
Eat Just Just Egg can be used in place of traditional eggs in a variety of recipes

Just Egg is a realistic egg alternative product made from mung beans. It’s free from cholesterol and is typically sold in liquid form, allowing it to be poured directly into a pan and cooked like traditional eggs. It’s designed to replicate the texture and function of scrambled eggs, and is commonly used in breakfast dishes, baking, and other recipes that call for eggs.

Earlier this year, it was reported that Just Egg is becoming increasingly mainstream in the US due to rising prices of traditional eggs. The bird flu outbreak has caused egg shortages and record prices in recent months. This led Just Egg sales to soar at five times the rate of the year before. 

Europe has a large plant-based market, so it’s likely that Just Egg’s arrival on the continent will see sales rise even further. “European consumers clearly desire innovative, sustainable food options, and collaborating with VFG is key to meeting that demand effectively,” Eat Just co-founder Josh Tetrick told The Grocer. “This investment in the Lüneburg facility represents a crucial step towards making high-quality plant-based egg alternatives widely accessible to our global audience.”

Read more: Pinky Cole Hayes Announces Buy-Back Of Slutty Vegan

This article was written by Polly Foreman on the PBN Website.

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Under Armour Launches Compostable Plant-Based Sportswear https://plantbasednews.org/lifestyle/fashion/under-armour-plant-based-sportswear/ https://plantbasednews.org/lifestyle/fashion/under-armour-plant-based-sportswear/#respond Mon, 14 Apr 2025 11:00:00 +0000 https://plantbasednews.org/?p=353039 These clothes can be buried in your backyard

This article was written by Polly Foreman on the PBN Website.

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Under Armour has launched a collection of fully plant-based athletic wear in collaboration with regenerative fashion company UNLESS. 

The limited-edition capsule, unveiled at Milan Design Week earlier this month, features hoodies, t-shirts, and shorts made entirely from regenerative plant-based materials – and they’re even fully compostable. 

Each piece is made without synthetics or plastics. Once worn out, the garments can be buried in the earth without leaving behind microplastics or toxic residues.

“This is just the beginning – the next evolution of sportswear made for athletes and built for the planet,” the two brands said in a joint statement. 

Read more: Fur Production Has Plummeted To Lowest Level In Years

A compostable plant-based sports jacket from Under Armour
Under Armour The clothes are made from entirely plant-based ingredients

This marks the first major product launch from UNLESS since it was acquired by Under Armour. Founded in 2020 by former Adidas executive Eric Liedtke, UNLESS is thought to be the world’s first plant-based, zero-plastic regenerative fashion brand. In line with its commitment to a plastic-free future, it creates clothing and footwear using natural materials that can be safely returned to the environment after being worn. 

The collection

The collection draws inspiration from skate, surf, and outdoor cultures, according to Under Armour. Despite being biodegradable, the garments are built to meet everyday durability standards.

The plant-based capsule collection is available exclusively at the Under Armour Brand House in Baltimore. Prices range from $30 to $160. We don’t yet know if or when the products will be available to buy online or elsewhere.

Read more: UGG Announces Launch Of Vegan Boots 

This article was written by Polly Foreman on the PBN Website.

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Tiba Tempeh Launches New Smoky Block As Distribution Expands https://plantbasednews.org/lifestyle/food/tiba-tempeh-smoky-block/ https://plantbasednews.org/lifestyle/food/tiba-tempeh-smoky-block/#respond Wed, 09 Apr 2025 14:33:44 +0000 https://plantbasednews.org/?p=352683 Tiba Tempeh is going from strength to strength

This article was written by Polly Foreman on the PBN Website.

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Tiba Tempeh, which was named the fastest-growing meat-free brand earlier this year, has just announced the launch of a new Smoky Tempeh Block.

The block is infused with a smoky marinade and can be used in a variety of dishes, including stir-fries, sandwiches, and pastas. It will be available on Ocado from April 18 and in Waitrose and Sainsbury’s at the end of the month. The 220g product, which retails at £3.00, is a new addition to Tiba Tempeh’s growing plant-based range, which also includes an Original Block and Sweet Chilli Pieces.

“We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block,” said Alexandra Longton, cofounder of Tiba Tempeh, in a statement. “We’ve crafted the tastiest protein-packed tempeh,
which we know consumers will love. We think this is the tastiest tempeh on the market, and we can’t wait for people to try it.”

Read more: Pinky Cole Hayes Announces Buy-Back Of Slutty Vegan

Tiba Tempeh expands

Tiba Tempeh founders Ross and Alexandra Longton
Tiba Tempeh Tiba Tempeh was founded in 2019 by Ross and Alexandra Longton

The product launch coincides with increased retail distribution for the brand. From April 30, Waitrose will carry three of Tiba Tempeh’s products – Original Block, Sweet Chilli Pieces, and Smoky Block – in over 200 stores for the first time. The brand will appear under Waitrose’s “BrandsNew” platform, which highlights emerging brands in the food space. “We are delighted to be working with Waitrose to bring more naturally delicious and nutritious plant-based options to even more consumers,” Longton said.

Tiba Tempeh is currently the UK’s largest tempeh-only brand and has seen rapid growth despite a downturn in the overall meat-free category. The brand reports a 736 percent year-on-year increase in retail sales value, representing a £1.2 million (USD $1.5 million) rise over the past year. Longton attributes the growth to increasing consumer demand for minimally processed alternatives to conventional meat substitutes.

Read more: Vegan Restaurant Unity Diner To Return

This article was written by Polly Foreman on the PBN Website.

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Pinky Cole Hayes Announces Buy-Back Of Slutty Vegan https://plantbasednews.org/news/economics/pinky-cole-hayes-buy-back-slutty-vegan/ https://plantbasednews.org/news/economics/pinky-cole-hayes-buy-back-slutty-vegan/#respond Tue, 08 Apr 2025 20:00:00 +0000 https://plantbasednews.org/?p=352620 Pinky Cole Hayes is still the owner of Slutty Vegan

This article was written by Polly Foreman on the PBN Website.

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Pinky Cole Hayes has announced that she has bought back her hugely popular restaurant chain, Slutty Vegan, after briefly losing the business earlier this year. 

Cole Hayes, who founded Atlanta-based Slutty Vegan in 2018, said that “cash-flow issues” over the past year and a half led to her losing the business, leading to what she called the “toughest experience” of her life. 

“In 2023, my corporate overhead was $10 million. I was profitable at the unit level. I did double-digit millions last year in revenue. But when you look at my balance sheet, there’s a lot of debt there,” she told Forbes. “And because the market is so volatile, people really don’t want to just expend their money in situations like this.”

Slutty Vegan founder Pinky Cole cleaning the shop front of her Atlanta branch
Associated Press / Alamy Stock Photo Pinky Cole Hayes founded Slutty Vegan in Atlanta in 2018

Cole Hayes added that she fought for her company for a year and bankrolled it herself before surrendering. She lost the company for just over a month before eventually managing to buy it back again. “I’m happy that I have it again,” she said. “Because it’s rightfully mine. And I know that it deserves to be a billion-dollar brand.”

Read more: Slutty Vegan Founder Pinky Cole Hayes Opens New Bar Vegan Branch

‘I went through every emotion imaginable’

Opening up about the experience in a recent Instagram video, Cole Hayes said that the company went through a global restructure in February. She added that she went through “every emotion imaginable” when trying to save the business. Addressing her followers on camera, Cole Hayes teased that they should “show up for the new owner” and encouraged them to swipe to the next video to find out who it was. The follow-up clip revealed Cole Hayes herself walking into her restaurant.

Since opening seven years ago, Slutty Vegan has expanded to a dozen locations in the South and Southeast of the USA. It specializes in plant-based burgers, with each being given a tongue in cheek name like “Fussy Hussy” and “One Night Stand.”

Read more: The Surprising Strategy Behind Slutty Vegan’s $100 Million Success

This article was written by Polly Foreman on the PBN Website.

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The Happy Egg Co Hit With ‘Landmark’ CMA Complaint https://plantbasednews.org/news/economics/the-happy-egg-co-cma-complaint/ https://plantbasednews.org/news/economics/the-happy-egg-co-cma-complaint/#respond Tue, 08 Apr 2025 16:20:56 +0000 https://plantbasednews.org/?p=352597 The Happy Egg Co has once again come under fire for its marketing

This article was written by Polly Foreman on the PBN Website.

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The Happy Egg Co has been accused of misleading customers about hen welfare standards in a new complaint made to the Competition and Markets Authority (CMA).

The complaint, made by animal welfare non-profit A Bit Weird, was lodged on April 7 – the same day the CMA was granted new consumer protection powers. Under the new powers, the CMA has authority determine if key consumer protection laws have been breached without going through courts. This means that it’s able to “act more swiftly and directly to protect UK consumers.” According to A Bit Weird, this marks the complaint as a “landmark.”

The Happy Egg Co and marketing

The Happy Egg Co, which is owned by British food supplier Noble Foods, is one of the UK’s largest “free-range” egg producers. It’s known for its depictions of seemingly well-cared-for chickens living in green fields with lots of space. According to the complaint, The Happy Egg Co’s marketing and imagery of its farms is at odds with the reality for many hens that provide its eggs.

Examples cited in the complaint include The Happy Egg Co’s claim that it provides “calming and enriching environments” for hens. This is despite previous investigations documenting overcrowded conditions on farms with limited enrichment items. 

Marketing materials for The Happy Egg Co tend to show healthy and fully-feathered hens. Investigations, however, have uncovered “injuries, feather loss, and beak trimming” affecting some Happy Egg hens, according to A Bit Weird. Beak trimming is standard practice in the UK egg industry.

Other allegations include misleading use of the slogan “Happiness First” to refer to hens, and claims that hens have “lots of room to roam, relax and play.”

In response to the complaint, a spokesperson for Noble Foods told Plant Based News: “We strongly refute these allegations which do not reflect the conditions on our farms or the values of our brand. We are committed to ensuring transparency with our consumers, and work closely with our farmers to ensure they meet our stringent welfare standards, with each farm independently audited by third parties including the RSPCA Assured.

“The welfare of our hens is our highest priority, and each hen has daily access to ranges, for eight hours or more, and our ranges provide a minimum of 20 percent tree cover, which is significantly above free-range standards. We also provide enriching indoor environments with perches and toys, and all housing meets or exceeds RSPCA Assured standards.”

Read more: ‘The Drew Barrymore Show’ Features Segment On Egg Alternatives

Is The Happy Egg Co ‘duping British consumers?’

Hens in a crowded barn on a farm supplying The Happy Egg Co
PETA Investigations have uncovered hens living in cramped barns on farms supplying The Happy Egg Co

This isn’t the first time The Happy Egg Co has come under fire for its marketing. In May 2024, animal rights charity Animal Justice Project filed a complaint with the Advertising Standards Authority (ASA) over the company’s allegedly “misleading” TV, radio, and internet adverts. 

In October, Veganuary founder Matthew Glover accused the company of “welfarewashing” after an advert featuring actor and farmer Kelvin Fletcher stated that hens in a lush green field “certainly do look very happy.” 

A 2021 investigation by PETA documented conditions on three farms supplying The Happy Egg Co. Birds were kept in large, overcrowded sheds, which investigators said could prevent them from engaging in natural behaviors like foraging, flapping their wings, and roosting comfortably. Birds were also subjected to mutilations like debeaking. 

Many people believe that “free-range” farms house birds in green fields, but the reality is often very different. At one of the farms investigated, the outdoor space was a “bare, muddy ground with only a few dilapidated wooden shelters,” according to PETA. 

Speaking about the new CMA complaint, A Bit Weird founder Andy Shovel said: “74 percent of UK adults consider animal welfare when they decide which groceries to buy, so it’s unsurprising that brands try to tap into this huge driver of purchase intent. But we believe that The Happy Egg Co is duping British consumers with cartoons of lush green meadows and smiling hens that are jumping for joy, when the reality is quite grisly. That’s just a bit weird.”

To coincide with the complaint, A Bit Weird has launched a petition calling for The Happy Egg Co to change its name. You can sign the petition here

Read more: Brits Being ‘Systematically Misled’ About Meat, Dairy, And Eggs, Study Finds

This article was written by Polly Foreman on the PBN Website.

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Vegan Restaurant Unity Diner To Return https://plantbasednews.org/news/economics/unity-diner-return/ https://plantbasednews.org/news/economics/unity-diner-return/#respond Tue, 01 Apr 2025 08:55:20 +0000 https://plantbasednews.org/?p=352100 Unity Diner closed down earlier this year

This article was written by Polly Foreman on the PBN Website.

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Unity Diner has announced that it will be making a comeback just two months after shutting its doors. 

The vegan restaurant, which is situated in east London, will start welcoming customers again from this Friday (April 5).

“In December last year we just couldn’t see a way in which we could possibly continue,” the diner wrote on Instagram. “However, we are beyond thrilled to say that after on-going negotiations with our landlords throughout the past couple of months, alongside investment from one of our co-founders, we’re relaunching with a fresh energy, and a new menu.”

As well as “UD classics” like Tofish and Chips and Mac and Cheese, the menu will also feature new options including a vegan carvery on Sundays.  

Unity Diner was founded by activist and author Earthling Ed (real name Ed Winters) in 2018. In a statement to Plant Based News, Winters confirmed that he will be stepping back from the restaurant to focus on other projects.

“The support of the community throughout January was absolutely incredible and completely blew all of us away,” Winters said. “We’re so grateful for the support and kindness that we received and I am delighted that we have been able to work with the landlords. I am thrilled to say that this means that Unity Diner is going to be reopening and will be beginning a new and exciting chapter.”

Read more: Vivera Buys The Vegetarian Butcher From Unilever

Unity Diner returns

Unity Diner closed its doors at the start of February, citing rising costs. Following the closure announcement, the restaurant received huge support from the vegan community, alongside donations to Surge Sanctuary, which it supports. 

“Our ethos remains the same – we’re here to provide great vegan food, spread awareness for animals and raise funds for @thesurgesanctuary,” the restaurant said. “But we can’t do it without you! Only with your continued support can we make this work and keep this space thriving for the vegan community and the sanctuary.”

Read more: UK’s ‘Fastest-Growing’ Meat-Free Brand Tiba Tempeh Secures £1.1 Million In Funding

This article was written by Polly Foreman on the PBN Website.

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